- image im‧age [ˈɪmɪdʒ] noun [countable]1. MARKETING the general opinion that most people have of a person, organization, product etc:
• Law suits hurt a company's image and may hinder future fund raising.
• A good advertising campaign will promote a company's corporate image while reminding consumers of the products it makes.ˈbrand ˌimage MARKETINGthe collection of ideas and beliefs that people have about a brand:
• Both BMW and Honda have built their brand images on engineering excellence and high performance.2. a picture on the screen of a computer or television:
• A small company is leading the way in using lasers to create three-dimensional models from computer images.
* * *image UK US /ˈɪmɪdʒ/ noun► [C or U] MARKETING the reputation that a person, organization, product, etc. has, including the characteristics, appearance, etc. that they are known for: create/project/build an image »
The logo change is part of an ongoing effort to project a new image that will attract younger customers.change/improve/protect sb's image »
Developers discussed how the impoverished town could improve its image and boost its redevelopment potential.tarnish/hurt/destroy sb's image »
Staff upheavals and clashes with European regulators have tarnished the image of the world's top soft-drinks business.good/positive/strong image »
When working in sales, it is important that you present a positive image.»
a bad/poor/negative imagesb's public/private/professional image »
These events give delegates the chance to network and improve their professional image.»
People's choice of product is often more influenced by image than by quality.► [C] a picture or photograph, especially one shown on a computer or television screen: »
You can rotate the image, resize it, zoom in, zoom out, or adjust its color.»
The new scanner delivers exceptional image quality and reliability.»
a computer/digital/photographic image»
black and white/greyscale/color image→ See also BRAND IMAGE(Cf. ↑brand image), CORPORATE IMAGE(Cf. ↑corporate image)
Financial and business terms. 2012.