image

image: image im‧age [ˈɪmɪdʒ] noun [countable]

1. MARKETING the general opinion that most people have of a person, organization, product etc:

• Law suits hurt a company's image and may hinder future fund raising.

• A good advertising campaign will promote a company's corporate image while reminding consumers of the products it makes.

ˈbrand ˌimage MARKETING

the collection of ideas and beliefs that people have about a brand:

• Both BMW and Honda have built their brand images on engineering excellence and high performance.

2. a picture on the screen of a computer or television:

• A small company is leading the way in using lasers to create three-dimensional models from computer images.

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image UK US /ˈɪmɪdʒ/ noun

► [C or U] MARKETING the reputation that a person, organization, product, etc. has, including the characteristics, appearance, etc. that they are known for: create/project/build an image »The logo change is part of an ongoing effort to project a new image that will attract younger customers.
change/improve/protect sb's image »Developers discussed how the impoverished town could improve its image and boost its redevelopment potential.
tarnish/hurt/destroy sb's image »Staff upheavals and clashes with European regulators have tarnished the image of the world's top soft-drinks business.
good/positive/strong image »When working in sales, it is important that you present a positive image.
»a bad/poor/negative image
sb's public/private/professional image » These events give delegates the chance to network and improve their professional image.
»People's choice of product is often more influenced by image than by quality.

► [C] a picture or photograph, especially one shown on a computer or television screen: »You can rotate the image, resize it, zoom in, zoom out, or adjust its color.
»The new scanner delivers exceptional image quality and reliability.
»a computer/digital/photographic image
»black and white/greyscale/color image

→ See also BRAND IMAGE(Cf. ↑brand image), CORPORATE IMAGE(Cf. ↑corporate image)

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Synonyms:

Statue, Form an image of / Idol, object of worship, Fancy, picture / Likeness, effigy, figure, similitude, resemblance, picture, representation of an object (real or fancied) / Trope, figurative expression

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IMAGE — Même limitée aux arts visuels, l’image ne peut être séparée des racines profondes qu’elle a dans la mémoire, l’imagination, la pensée ou le rêve. L’image est sans nul doute l’objet de réflexion le plus rebelle aux classifications par genres et… … Encyclopédie Universelle
Image — bezeichnet das innere Gesamt und Stimmungsbild bzw. den Gesamteindruck, den eine Mehrzahl von Menschen von einem Meinungsgegenstand hat (z. B. von einer Person oder Personengruppe, von einer Organisation, von einer Stadt oder Ortschaft, von… … Deutsch Wikipedia
Image — Im age ([i^]m [asl]j; 48), n. [F., fr. L. imago, imaginis, from the root of imitari to imitate. See {Imitate}, and cf. {Imagine}.] 1. An imitation, representation, or similitude of any person, thing, or act, sculptured, drawn, painted, or… … The Collaborative International Dictionary of English
IMAGE — im Reinraum Imager for Magnetopause to Aurora Global Exploration (IMAGE, auch Explorer 78) war ein Forschungssatellit der NASA, der als Explorer Mission der MIDEX Klasse (Middle sized Explorer) die Einflüsse des Sonnenwinds auf die Magnetosphäre… … Deutsch Wikipedia
IMAGE — (from Imager for Magnetopause to Aurora Global Exploration ), or Explorer 78, was a NASA MIDEX mission that studied the global response of the Earth s magnetosphere to changes in the solar wind. It was launched March 25, 2000 by a Delta II rocket … Wikipedia
Image — Im age ([i^]m [asl]j; 48), v. t. [imp. & p. p. {Imaged} ([i^]m [asl]jd; 48); p. pr. & vb. n. {Imaging}.] 1. To represent or form an image of; as, the still lake imaged the shore; the mirror imaged her figure. Shrines of imaged saints. J. Warton.… … The Collaborative International Dictionary of English
image — I noun appearance, apprehension, aspect, color, complexion, concept, conception, copy, counterpart, duplicate, embodiment, fancy, fantasy, form, guise, impression, likeness, living picture, look, material representation, mental image, model,… … Law dictionary
imagé — imagé, ée (i ma jé, jée) part. passé d imager. La philosophie botanique de Linné, avec son style nerveux et imagé. Une éloquence imagée comme celle de Bossuet … Dictionnaire de la Langue Française d'Émile Littré
image ad — UK US noun [C] ► MARKETING, E COMMERCE an online advertisement with a picture, which is shown on websites that include words or pictures that are similar to the advertised product or service: »Image ads can be created for both keyword targeted… … Financial and business terms
Image — Pour les articles homonymes, voir Image (homonymie). L ombre portée, une image naturelle, différente de l original ; déjà métaphoriquement utilisée dans son « mythe de la caverne » par … Wikipédia en Français

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