- image
- image im‧age [ˈɪmɪdʒ] noun [countable]1. MARKETING the general opinion that most people have of a person, organization, product etc:
• Law suits hurt a company's image and may hinder future fund raising.
• A good advertising campaign will promote a company's corporate image while reminding consumers of the products it makes.
ˈbrand ˌimage MARKETINGthe collection of ideas and beliefs that people have about a brand:• Both BMW and Honda have built their brand images on engineering excellence and high performance.
2. a picture on the screen of a computer or television:• A small company is leading the way in using lasers to create three-dimensional models from computer images.
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image UK US /ˈɪmɪdʒ/ noun► [C or U] MARKETING the reputation that a person, organization, product, etc. has, including the characteristics, appearance, etc. that they are known for: create/project/build an image »The logo change is part of an ongoing effort to project a new image that will attract younger customers.
change/improve/protect sb's image »Developers discussed how the impoverished town could improve its image and boost its redevelopment potential.
tarnish/hurt/destroy sb's image »Staff upheavals and clashes with European regulators have tarnished the image of the world's top soft-drinks business.
good/positive/strong image »When working in sales, it is important that you present a positive image.
»a bad/poor/negative image
sb's public/private/professional image »These events give delegates the chance to network and improve their professional image.
»People's choice of product is often more influenced by image than by quality.
► [C] a picture or photograph, especially one shown on a computer or television screen: »You can rotate the image, resize it, zoom in, zoom out, or adjust its color.
»The new scanner delivers exceptional image quality and reliability.
»a computer/digital/photographic image
»black and white/greyscale/color image
Financial and business terms. 2012.