image im‧age [ˈɪmɪdʒ] noun [countable]
1. MARKETING the general opinion that most people have of a person, organization, product etc:

• Law suits hurt a company's image and may hinder future fund raising.

• A good advertising campaign will promote a company's corporate image while reminding consumers of the products it makes.

ˈbrand ˌimage MARKETING
the collection of ideas and beliefs that people have about a brand:

• Both BMW and Honda have built their brand images on engineering excellence and high performance.

2. a picture on the screen of a computer or television:

• A small company is leading the way in using lasers to create three-dimensional models from computer images.

* * *

image UK US /ˈɪmɪdʒ/ noun
[C or U] MARKETING the reputation that a person, organization, product, etc. has, including the characteristics, appearance, etc. that they are known for: create/project/build an image »

The logo change is part of an ongoing effort to project a new image that will attract younger customers.

change/improve/protect sb's image »

Developers discussed how the impoverished town could improve its image and boost its redevelopment potential.

tarnish/hurt/destroy sb's image »

Staff upheavals and clashes with European regulators have tarnished the image of the world's top soft-drinks business.

good/positive/strong image »

When working in sales, it is important that you present a positive image.


a bad/poor/negative image

sb's public/private/professional image »

These events give delegates the chance to network and improve their professional image.


People's choice of product is often more influenced by image than by quality.

[C] a picture or photograph, especially one shown on a computer or television screen: »

You can rotate the image, resize it, zoom in, zoom out, or adjust its color.


The new scanner delivers exceptional image quality and reliability.


a computer/digital/photographic image


black and white/greyscale/color image

See also BRAND IMAGE(Cf. ↑brand image), CORPORATE IMAGE(Cf. ↑corporate image)

Financial and business terms. 2012.

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Look at other dictionaries:

  • Image — Image …   Deutsch Wörterbuch

  • IMAGE — Même limitée aux arts visuels, l’image ne peut être séparée des racines profondes qu’elle a dans la mémoire, l’imagination, la pensée ou le rêve. L’image est sans nul doute l’objet de réflexion le plus rebelle aux classifications par genres et… …   Encyclopédie Universelle

  • Image — bezeichnet das innere Gesamt und Stimmungsbild bzw. den Gesamteindruck, den eine Mehrzahl von Menschen von einem Meinungsgegenstand hat (z. B. von einer Person oder Personengruppe, von einer Organisation, von einer Stadt oder Ortschaft, von… …   Deutsch Wikipedia

  • image — IMAGE. s. f. Representation d une chose en sculpture, peinture, graveure. Les images des faux Dieux. les images des Saints. une belle image. une image bien faite, bien ressemblante. l image du Roy. briser, rompre les images. abattre les images.… …   Dictionnaire de l'Académie française

  • Image — Im age ([i^]m [asl]j; 48), n. [F., fr. L. imago, imaginis, from the root of imitari to imitate. See {Imitate}, and cf. {Imagine}.] 1. An imitation, representation, or similitude of any person, thing, or act, sculptured, drawn, painted, or… …   The Collaborative International Dictionary of English

  • IMAGE — im Reinraum Imager for Magnetopause to Aurora Global Exploration (IMAGE, auch Explorer 78) war ein Forschungssatellit der NASA, der als Explorer Mission der MIDEX Klasse (Middle sized Explorer) die Einflüsse des Sonnenwinds auf die Magnetosphäre… …   Deutsch Wikipedia

  • IMAGE — (from Imager for Magnetopause to Aurora Global Exploration ), or Explorer 78, was a NASA MIDEX mission that studied the global response of the Earth s magnetosphere to changes in the solar wind. It was launched March 25, 2000 by a Delta II rocket …   Wikipedia

  • Image — Sn Bild von jmd. in der Öffentlichkeit erw. fremd. Erkennbar fremd (20. Jh.) Entlehnung. Entlehnt aus ne. image, dieses aus frz. image f., älter afrz. imagene Bild , aus l. imāgo ( ginis) f. Bild, Bildnis, Abbild . Entfernt verwandt ist die… …   Etymologisches Wörterbuch der deutschen sprache

  • image — Image, ou resemblance et pourtraict fait sur le vif, Effigies, Expressa imago, Icon. Image et semblance ou representation de quelque chose, Idolum idoli. Image et semblance d aucun, Imago imaginis. Une statue et image de pierre ou de bois, Statua …   Thresor de la langue françoyse

  • image — 1 Image, effigy, statue, icon, portrait, photograph, mask all mean a lifelike representation especially of a living being. Image (see also SENSATION 1) in its earliest English sense denotes a sculptured, cast, or modeled representation (as of a… …   New Dictionary of Synonyms

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